A website forms the face of a company, product or service. Therefore, it is of great importance to make the website communicate clearly with its users. Web designers always need to keep in mind about the needs of the users. This leads one to the kind of web design required for the subject.
Every website needs to capture attention of the users and make them perform an action on the page. Here we come to the question that occupies the mind of many creative web designers, “How does one ensure user attention for a website?” To make things a little easier for talented web designers, here are 5 basic principles for effective web design. These might even be known but forgotten somewhere down the line!
1. Well-placed Elements!
We all love to explore our creative side. However, it may not always be a good idea to do so if your user is visiting your website purely for information. The presentation is of utmost importance. This travel website gives information in a creative manner without making a user feel exasperated whilst referring to the various sections. The use of photographs, color schemes, the placement of the tabs and the ‘Things to Do’ and ‘What’s New’ section below offer users adequate information about deals and the destination. This is when placing the elements in terms of the user requirement turns out to be useful for the website owner as well.
2. Great Ideas for Great Designs!
Web designers particularly in love with Flash do come up with some amazing stuff! Yet, not many really do work. Every web designer needs a fantastic idea to translate the material into a creatively designed website. This approach works particularly for topics that allow the scope for creatively. In this example, the website has only a little bit of content with a tin shed next to it. However, as you click on the door, you are taken into the complete interiors of the tin shed. The photographs used are excellent and the elements are placed very cleverly into sections of the interiors. A great idea backed with good copy and display of information!
3. When Less is More!
A web designer can create amazing designs through a simplistic approach! Well, truth is that simple designs are quite often the toughest ones to create. When we say simplistic, it means using the elements in the right proportion to highlight important areas of the website. A web designer should avoid cluttering the page with too much information. The design should speak more with fewer elements! In this example, we have a software company that has made a creative use of space, photography and content. It captures the attention through its simplistic approach.
4. User Engagement
Apart from an attractive layout, sometimes, one needs an extra punch in the design. There are many cases wherein a designer actually receives the freedom to use the website as a creative canvas. This is when website interactivity plays an important role. The clever use of website interactivity makes websites visually-appealing wherein users can perform an action on the page. Website interactivity should engage the users whilst they explore the website. This in turn motivates them to explore further. In this example, the digital agency has used a creative way to display many things about the company. The home page appears as seen in the image. There are various little elements a user needs to click on to know more.
The ‘Culture’ section of the website is displayed in an interesting way as shown in the image. To view the details, a user needs to either draw horizontal or vertical lines to zoom in or out or draw a semicircle to rotate the page. It makes the whole viewing very interesting. This kind of interactivity makes a user perform an action on the page.
5. Content is King, but in Limit
A website is the creative combination of words with visuals. There is a need to select the right words and headings to attract users. It should always be written with the user in mind. This will help in keeping the web design neat, clean and to the point. Remember, users browsing the website will always be in a rush. It is important to catch their attention very soon! In this image, the website uses minimum headings and copy matter. The heading is placed in an attractive manner that conveys a lot about the website.
This list should help you to get started with your web design. As you begin, you will learn more with the number of assignments you handle. I would surely like to know more ideas from you to help our readers. Looking forward to your replies!